The Power of Dog Tags

The Power of Dog Tags

Every year, millions of dogs go missing—many of them wander right out of their home or yard. Studies show that 1 in 3 pets will get lost during their lifetime, and without proper identification, more than 90 percent never make it home. That little metal tag hanging from their collar isn’t just cute—it’s often their best shot at getting back to you.

Why Every Dog Needs a Tag

  • Immediate identification — Tags display essential owner info that anyone can read at a glance, making reunification fast and likely.
  • Helps in emergencies — Whether during travel, disasters, accidents, or an escape, tags ensure your dog looks like a loved pet—not a stray.
  • Supports shelters and rescuers — Most shelters and animal control check for tags first before scanning microchips.
  • Cost-effective and easy — When compared to GPS systems or tech-heavy solutions, engraved tags are affordable, low-maintenance, and work worldwide.
    Dog round id tag

What to Include on Your Dog Tag

ID tags typically allow 2–4 lines of text, so it matters what goes on them. Here’s a best-practice list:

  1. Your Primary Phone Number – Adding “Text” before it can help if you often text rather than call.
  2. Alternate Contact – A second number (e.g., partner, neighbor, vet) significantly raises return odds.
  3. Pet’s Name – Makes strangers feel more comfortable with your dog, though it can be omitted if privacy is a concern.
  4. Medical or Behavioral Alerts – Short phrases like “Needs Meds,” “Anxious,” or “Reactive” spark urgency.
  5. Microchip Notice – A simple “Microchipped” helps prompt a scan.
  6. Optional City or Address – Use only if stable living situation; otherwise just your phone info.
  7. Reward Message – Something like “Reward if found” can motivate faster action.
Brass bone id tag


Pro tip: Use both sides of a double-sided tag — essential info up front, extras on the back.

Featured Product from CanineStyles

For reliability, elegance, and readability, we recommend Canine Styles Solid Brass Round ID Tags

  • Made from durable, timeless brass (available in two sizes)
  • Smooth, polished surface ensures laser engraving stays legible.
  • Lightweight but sturdy—perfect for everyday wear.
  • Personalized with your pet’s name and your contact info.
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