FOR IMMEDIATE RELEASE
Contact: Dylan Fain 212-352-8591
e-mail: dylan@caninestyles.com

CANINE STYLES LAUNCHES A SIGNATURE BRAND OF CANINE COUTURE FOR FALL 2007

…a collection of elegant gear for dogs of style

Ralph nibbled at it, Burberry took a bite of it and even Prada gave it a nip. But when it comes to canine couture, Canine Styles beat them all at their fashionable game with a new Signature Collection of elegant gear for dogs of style, ready for Fall 2007! It’s a $36 billion business with a customer base of 378 million, and it’s growing almost as fast as the national debt!

It’s the business of pets, and when it comes to their four-legged friends, Americans hold nothing back. Dog owners alone spend approximately $14 billion annually on 74 million of their canine companions, indulging them in every possible luxury, from expensive grooming to $200 coats. Little wonder that fashion’s titans want a slice of the oh-so-profitable canine-fashion pie!

But to design for dogs, one must understand dogs, which is why one ultra-chic Manhattan boutique, Canine Styles, is blowing the competition out of the picture with a brand-new Signature Collection of canine gear that gives dogs what they want: elegant style, perfect fit and complete comfort.

With five decades’ experience as Manhattan’s top groomers and a client list that is a combination of the Social Register and Who’s Who, Canine Styles understands a dog’s anatomy, knows what’s necessary to a dog’s comfort and realizes that an energetic dog needs gear that’s not only beautiful, but durable! The new Canine Styles Signature Collection meets those criteria…and more. Included in the collection:

• Superior sweaters from classic hand-knit fishermans to luxurious cashmeres. Now featuring trend-setting fashion pieces with floral appliques and plaid scarves. Check out the new-this-season chocolate brown fisherman, a perfect addition to the always flattering orange, red, camel, black, pink, blue and white. The fresh black & white and pink & chipmunk floral sweaters will brighten a cold winter afternoon.

• Perfect coats of perfect chic and perfect fit, such as horse blanket coats in Canine Styles signature classic look (green quilted, red quilted, pink quilted, brown quilted) lined with cozy faux fur, fastened with secure-but-easy brass hooks. Form meets function in this waterproof and gorgeous coat available in a variety of colors. Or the sporty reflective glow-in-the-dark coats in bright colors, for after-dark protection.

• Rainproof raincoats such as slickers in bold colors - red, yellow, black - or in the waxcloth coat in fun colorful prints, the daisy (pink, green, blue, red) or madison plaid (pink or green).

• Elegant accessories -- luxe leather braided collars and leads in rich brown, black, pink, red, orange or natural with solid brass hardware and the Canine Styles brass logo rivet. The classic leather available in collars or harnesses with matching leashes or the elegant ribbon collars, harnesses and leashes that echo the colors of our fashionable sweaters and parkas.

• Leisure gear (dogs need playtime too!) such as bright colored polos, with embroidered daisies, palm trees, cherries, flamingos, or lobsters. Perfect for the country club. Look for new additions spring 2007!

• Traveling companions (“You wouldn’t leave me behind!?“): elegant signature black or chocolate brown Cargo Totes in nylon with leather accents, equally perfect for a trip to Soho as a trip to Paris.

• Beautiful beds, to snuggle into on a cold winter’s night (and to keep the pooch out of yours!), round nesting beds or rectangular, in daisy pattern, cotton canvas solids, madison plaids or cozy soft corduroy with matching logo blankets.

• Treats for the sweet…Canine Styles “cookies” in animal shapes and in nine to-their-taste flavors, all made from natural, healthy ingredients. An infusion of wit: each animal is appropriate to the flavor (hog for ham flavor, bear for honey, and chicken for…) Now available in minis for the special "little" pooch are Chicken Chickens, Apple Apples, Honey Bears, or Peanut Butter Elephants.

• Holiday cheer!…the original Canine Styles carol-barking dog (“We wish you a Merry…”) wearing a long red-and-green scarf, plus a real-dog scarf for the recipient. New this season: carol-croaking frogs, quacking ducks….or an elegant red- or green- velvet ruff, with jingle bells to cheer everyone in listening distance. Soft and warm "picture" perfect Santa Sweaters for pup are a festive edition to any holiday!

• Furry fun & games are had by all those pups who play with our new interactive musical "breed" dog toy. Play with a Dachsund, Pug, Pink Poodle, Boston Trrier, Labrador Retriever, Beagle, or Chihuhua. These pups bark along with classic tunes including "How much is that doggie in the window".

After all, Canine Styles does understand dogs. And when a dog lover wants luxurious, a pampered pooch wants posh, or a puppy needs something new for play, Canine Styles is the first and only stop!

To view the full range of winter-weather gear or to download photos, visit www.CanineStyles.com.
Press contact: Dylan Fain - 212-352-8591

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